Apple's New 'Shot on iPhone' Ads Want You to Take Pet Portraits Like a Pro

Photographer Jason Nocito will lead a virtual class on the topic for the brand

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


If you have a pet, the odds are roughly 113% that you’ve posted some pics of it on social media over the past year. What else have we had to do?

But Apple wants you to know you can take it even further. Go full Ann Geddes on that Pomeranian. Embrace your inner Ansel Adams with that Akita.

In other words, post pet portraits like a pro.

The brand’s newest out-of-home campaign, continuing the years-long Shot on iPhone ad series, features a litany of stylishly outfitted pets captured by photographer Jason Nocito.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in