How Columbia Journalism Review Aims to End 'Missing White Woman Syndrome'

The TBWA\Chiat\Day New York campaign draws attention to discrepancies in press coverage

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When 22-year-old Gabrielle Petito went missing in Florida last year, media critics noted the discrepancy in the coverage her case received compared to missing people of color. That instance of “missing white woman syndrome,” a phrase coined by PBS anchor Gwen Ifill in 2004, serves as the center for the “#EveryoneIsPressworthy” campaign launched by TBWA\Chiat\Day New York and the Columbia Journalism Review and aimed at addressing bias in press coverage.

The effort centers on, a website where users can enter information about their race, gender, age and location to get an assessment using data pulled from news reporting of how much press coverage they would be likely to receive if they went missing.



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