There was a time when mobile marketing was just a minor consideration. Now, many brand campaigns center wholly around mobile devices, as it is an instrumental component and a vital necessity if a brand wishes to stay competitive. Much of the world now has its eyes fixated on mobile devices, which may explain why mobile ad spend has risen exponentially. Put simply, to reach more customers, you must adapt your marketing campaigns to include mobile. The writers at Adweek discuss much of the mobile marketing movement in their Mobile category. The collection of content in Adweek's Mobile category showcases how many brands are taking charge of their mobile marketing campaigns in various innovative and highly effective ways.

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Walmart Is Giving Its Website a ‘Modern’ Makeover

Specialty stores will follow as the company seeks to better compete on selection.

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Mobile SEO Is Here — You Were Warned

For the past 18 months, there have been warnings about the advent of mobile-first indexing. On March 26, Google announced that it has finally started migrating sites to mobile-first indexing. [...]

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This Web Design Company Is Launching Its Own Ecommerce Business to Compete With Shopify

Webflow wants to make it easier for companies to have an online web store, without needing to know a single line of code.

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Rihanna Blasts Snapchat for Approving an Ad Mocking Domestic Violence

'I'd love to call it ignorance, but I know you ain't that dumb!'

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Oculus Celebrates Socially Conscious Virtual Reality Films at SXSW

Oculus celebrated the nonprofits and filmmakers who participated in this year’s Oculus VR for Good’s Creators Lab.

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Fast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of Small, Fast-Casual Restaurants

Quick-serve restaurants are ramping up their digital game, from loyalty programs to reordering.

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Quartz’s New Chatbot Is Bringing Conversational News to Facebook Messenger

The company hopes to deliver the news and other content to users—without downloading a new app

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Barneys Wants to Tell a Memorable Story With VR, Fashion and Dance

The immersive film has been in the works for over a year.

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How Under Armour Makes Its Snapchat Ads In 5 Seconds or Less

The athletic brand continually tests the platform.

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Infographic: As Gen Zers Become Parents, Here’s What Brands Need to Know

Analyzing future families to get ahead of the curve.

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Facebook Messenger: Here’s How to Give a Contact a Nickname

They can only be viewed by the users in the chat.