This year’s South by Southwest has been a world filled with over-the-top brand activations, surprise visits from Elon Musk and plenty of new products. Quartz took advantage of the atmosphere of the festival and released Quartz for Messenger on March 8.
With its new chatbot, Quartz hopes to deliver the news and other content to users on Facebook’s Messenger. The company celebrated it with barbecue, drinks, music and a fun introduction to the bot at their SXSW event.
Before guests were allowed to enter, they were prompted to scan a Messenger QR code for the bot and start chatting with it.
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