Infographic: As Gen Zers Become Parents, Here's What Brands Need to Know

How to get ahead of the curve

Sure, children are the future, but perhaps even more so, parents are the future. Now that Gen Z is growing up, how can brands access the ever-changing demo and target them as parents? Pregnancy and parenting organization BabyCenter teamed up with insights and strategy company Collage Group on a study analyzing the future of families and parenting to garner insights on Gen Z moms.

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This story first appeared in the March 5, 2018, issue of Adweek magazine. Click here to subscribe.