Infographic: As Gen Zers Become Parents, Here's What Brands Need to Know

How to get ahead of the curve

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Sure, children are the future, but perhaps even more so, parents are the future. Now that Gen Z is growing up, how can brands access the ever-changing demo and target them as parents? Pregnancy and parenting organization BabyCenter teamed up with insights and strategy company Collage Group on a study analyzing the future of families and parenting to garner insights on Gen Z moms.

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This story first appeared in the March 5, 2018, issue of Adweek magazine. Click here to subscribe.