SXSW/measuring CX

Infographic: As Gen Zers Become Parents, Here’s What Brands Need to Know

Analyzing future families to get ahead of the curve.

Why Brands Are Faking Out Consumers With Ads Disguised as Movie Trailers

A number of brands have tapped into the growing trend of disguising fake movie trailers as ad campaigns.

A Pioneering Single Mom Created Liquid Paper, and It’s Been Fixing Typos for 60 Years Now

Delving into an invention that came with considerable obstacles.

Brands Are Finally Embracing Augmented Reality, but Not Without Speed Bumps

Using AR must make the purchasing process easier

This Bostonian Design Director Helps Hotels Find Their Brand Identity

Denise Korn founded Korn Design 25 years ago, but her story is far from ordinary.

Can Traditional Beauty Companies Compete With Disruptors Dominating Instagram?

New brands are seeing explosive growth by being on social platforms natively.

Is Facebook Winning the Battle Against Ad Fraud?

Facebook's business integrity team has doubled in the last year.

Q&A: Scott Rogowsky on Using His Improv Background to Become the Hottest Mobile Personality

HQ Trivia's 'Quiz Daddy' talks about his quick success.

HQ Trivia Is Dictating When and How Consumers Use Apps and Inspiring a Host of Imitators

It's providing a potential model for marketers.

Video: Watch HQ Trivia’s Scott Rogowsky Try to Pitch Your Favorite Brands

The trivia show host puts his improv chops to the test.