Brands Are Finally Embracing Augmented Reality, but Not Without Speed Bumps

Using AR must make the purchasing process easier

Ikea's AR app, Ikea Place, provides design inspiration and makes it easier to shop for products. Inter Ikea System

Pokémon Go and a dancing hot dog: two augmented reality stars that burst into the tech universe over the last two years. One hundred million people downloaded Pokémon Go. And the hot dog, which was a Snapchat filter, has been so popular that Snap recently turned it into a plush doll.

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This story first appeared in the March 5, 2018, issue of Adweek magazine. Click here to subscribe.
@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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