Creative Convergence

Brands Are Finally Embracing Augmented Reality, but Not Without Speed Bumps

Using AR must make the purchasing process easier

ikea-ar-phone-PAGE-2018 — Ikea's AR app, Ikea Place, provides design inspiration and makes it easier to shop for products.Inter Ikea System

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Pokémon Go and a dancing hot dog: two augmented reality stars that burst into the tech universe over the last two years. One hundred million people downloaded Pokémon Go. And the hot dog, which was a Snapchat filter, has been so popular that Snap recently turned it into a plush doll.

For retail brands, AR also is a natural fit. Retailers like Wayfair, Lowe’s and Ikea are using AR to help consumers place scaled versions of their products in their homes.