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Marina Filippelli’s Work Channels Her Experience as a Latina Mother and Former Producer

Creativity

The Orcí chief operating officer's motto is "advertising will always be here."

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eBay Adds AR Feature to Its Android App to Help Sellers Choose Which Box to Ship

Digital

It helps remove packaging guesswork and estimate shipping costs.

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Techmeme Brings Its Aggregation Formula to a Daily Podcast

Digital

The show aims to be required listening for the tech world.

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Is Facebook Winning the Battle Against Ad Fraud?

Mobile

Facebook's business integrity team has doubled in the last year.

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Mobile Is Changing How Fans Are Watching Sports. Here’s How Verizon Is Leading the Charge

Mobile Video

Verizon's deals with the NBA and NFL show a mobile-first future.

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Hypergiant Aims to Be Artificial Intelligence Concierge to Fortune 500

Digital

The company's first product is a digital bartender for TGI Friday's.

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Lotame Purges Its Data Exchange After Identifying 400 Million User Profiles as Bots

Digital

The company is also introducing a new validation tool.

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Twitter Rewards Brands That Devoted Some Super Bowl Marketing Effort to the Platform

Digital

Pepsi, Doritos and Mountain Dew snagged top prizes in the first Brand Bowl.

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Inside The New York Times’ Winter Olympics AR Experience

Digital

It's the first ad experiment with AR inside a news story.

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Ram’s Super Bowl Ad Using Martin Luther King Jr. Gets Ripped Apart on Twitter

Digital

The degree of difficulty when it comes to the icon is off the charts.

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Twitter’s #BrandBowl Will Curate Super Bowl Ads and Dish Out Awards for Their Social Media Impact

Digital

A new social subscription mechanism seeks to both drive and measure Twitter users' engagement with branded video.

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BET Experimented With AR Hair Dryers to Promote the Second Season of The Quad

Digital

Salons held events for the premiere in New York, Chicago and Atlanta.

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Facebook Is in a Trust Crisis

Digital

The company's public statements and an Edelman study reveal growing lack of trust in social media.

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BlackBerry Introduces ‘Jarvis,’ a New Security Platform for Connected Cars

Digital

The product makes dynamic, secure multimedia in cars more possible.

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IBM Watson Partners With Data Marketer Jivox for Ads That Change With the Weather

Digital

It's just the beginning for real-time contextual data.