Marina Filippelli’s Work Channels Her Experience as a Latina Mother and Former Producer
Creativity
The OrcĂ chief operating officer's motto is "advertising will always be here."
eBay Adds AR Feature to Its Android App to Help Sellers Choose Which Box to Ship
Performance Marketing
It helps remove packaging guesswork and estimate shipping costs.
Techmeme Brings Its Aggregation Formula to a Daily Podcast
Performance Marketing
The show aims to be required listening for the tech world.
Is Facebook Winning the Battle Against Ad Fraud?
Facebook's business integrity team has doubled in the last year.
Mobile Is Changing How Fans Are Watching Sports. Here’s How Verizon Is Leading the Charge
Verizon's deals with the NBA and NFL show a mobile-first future.
Hypergiant Aims to Be Artificial Intelligence Concierge to Fortune 500
Performance Marketing
The company's first product is a digital bartender for TGI Friday's.
Lotame Purges Its Data Exchange After Identifying 400 Million User Profiles as Bots
Performance Marketing
The company is also introducing a new validation tool.
Twitter Rewards Brands That Devoted Some Super Bowl Marketing Effort to the Platform
Performance Marketing
Pepsi, Doritos and Mountain Dew snagged top prizes in the first Brand Bowl.
Inside The New York Times’ Winter Olympics AR Experience
Performance Marketing
It's the first ad experiment with AR inside a news story.
Ram’s Super Bowl Ad Using Martin Luther King Jr. Gets Ripped Apart on Twitter
Performance Marketing
The degree of difficulty when it comes to the icon is off the charts.