Twitter Rewards Brands That Devoted Some Super Bowl Marketing Effort to the Platform

Pepsi, Doritos and Mountain Dew snag top prizes in first Brand Bowl

Getty Images, Twitter

Twitter’s first Brand Bowl, a friendly competition among advertisers during the Super Bowl, has its first champions. According to Twitter, 90 percent of all Super Bowl advertisers competed in the inaugural competition. Many of the brands taking home prizes in individual categories leaned on the strength of their television commercials, but the top awards went to companies orchestrating strong Twitter-specific campaigns.