Inside The New York Times' Winter Olympics AR Experience

It's the first ad experiment with AR inside a news story

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Today, the New York Times introduced a new augmented reality campaign focused on the Winter Olympics, with activations highlighting figure skating, speed skating, snowboarding, ice hockey and ice dancing. At key moments in the story, the text fades away to reveal a 3-D image of an athlete or athletes, placed in the room in which the story’s being read.

The AR activation focuses on three U.S. athletes, and one Austrian: figure skater Nathan Chen, mid-air in a quadruple jump; short track speed skater J.R.



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