Mobile Is Changing How Fans Are Watching Sports. Here’s How Verizon Is Leading the Charge

Deals with the NBA and NFL are laying the groundwork

Soccer ball, basketball, tennis ball, golf ball, baseball and football on a phone screen
Verizon is positioning itself to bid for expanded rights to sports. Photo Illustration: Chef BoyRG; Sources: Getty Images

Live sports has been the bedrock of linear television in the digital era. As everything else in entertainment has been disrupted and disintermediated, broadcast and cable networks have paid dearly to keep sports as appointment television. But changing viewer habits and new business opportunities are upending those assumptions, creating a new mobile-first paradigm for sports that could change the entire entertainment galaxy.

This story first appeared in the Feb. 19, 2018, issue of Adweek magazine. Click here to subscribe.