Ad Tech

Lotame Purges Its Data Exchange After Identifying 400 Million User Profiles as Bots

The company is also introducing a new validation tool

Lotame, one of the world's largest third-party data exchanges, is renewing its focus on data quality.Getty Images
Headshot of Tim Carmody
By Tim Carmody

February 9, 2018

Lotame, one of the world’s largest exchanges for digital third-party data, announced on Friday that it has purged 10 percent of its over 4 billion profiles after identifying them as bots or otherwise fraudulent accounts.

Headshot of Tim Carmody

Tim Carmody

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

The Marketer’s Guide to Getting Even Better Results From Retail Media Platforms

By Epsilon

Partnerships Can Deliver the Growth That Ads Can’t

By Impact

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

Cracking the Code to Reach Professional Audiences

By Mediaocean

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}