Rihanna Blasts Snapchat for Approving an Ad Mocking Domestic Violence

'I'd love to call it ignorance, but I know you ain't that dumb'

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Days after social media users called out Snapchat for running an ad making light of a 2009 domestic abuse case involving Rihanna and then-boyfriend Chris Brown, Rihanna took to Instagram Stories to criticize its rival.

The ad, a promotion for the mobile video game “Would You Rather,” posted animations of Rihanna and Brown, asking users if they’d rather “slap Rihanna” or “punch Chris Brown.” (Brown pleaded guilty to assaulting Rihanna to the point of hospitalization in the 2009 incident.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in