How Under Armour Makes Its Snapchat Ads In 5 Seconds or Less

The athletic brand continually tests the platform

As Snapchat builds out its ad business, bigger brands like Under Armour want to play ball.

From virtual slam dunks to interactive mobile games, Under Armour is finding its groove on Snapchat.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.