Mobile

Mobile SEO Is Here — You Were Warned

Headshot of Amanda G. Watlington, Ph.D.
By Amanda G. Watlington, Ph.D.

Google frequently warns of future major changes in how the search engine will handle sites. For example, several years ago Google warned that secure sites would get a ranking boost at some time in the future. There was scrambling and gnashing of teeth as many heeded the warning and spent the time and resources needed to make their sites secure. The result was that when the change finally occurred, the impact was minimal for most of the top-ranking sites.

Google’s warning about site speed seems to have had the same result.

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Headshot of Amanda G. Watlington, Ph.D.

Amanda G. Watlington, Ph.D.

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

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