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After a rough first year as a public company, Snapchat is looking for ways to differentiate itself from other social platforms, and it’s possibly found one way: location.
Location and social media have a long history of not working out well. Facebook has tried several times to crack location (most recently with a stand-alone app called Events), while apps like Foursquare originally focused on check-ins and gaming features that allowed consumers to compete with their friends.