Mobile

Snapchat Is Doling Out Free Stats to Brands on How Many Users Visit Their Locations

It's also rolling out new IRL targeting tools

Snapchat's Snap Maps feature has more than 100 million monthly users.Courtesy Snapchat
By Lauren Johnson

March 22, 2018

After a rough first year as a public company, Snapchat is looking for ways to differentiate itself from other social platforms, and it’s possibly found one way: location.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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