Outdoor Voices Promotes Its AR App at SXSW to Get People Outside—and Shopping

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For a company whose slogan is “Doing Things,” Outdoor Voices couldn’t have picked a better weekend with great weather to promote its new augmented reality app.

Outdoor Voices encouraged consumers and Austin residents (where the company is headquartered) to leave the convention center at South by Southwest and instead head to a nearby park to get outside and check out its AR shop.

The five-year-old digital native brand’s new AR app lets consumers shop for products at a certain location.

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