Fast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of Small, Fast-Casual Restaurants

From loyalty programs to reordering

Quick-serve restaurants are ramping up their digital game. Getty Images

For decades, fast-food chains have chased quick sales with limited-time promotions and products (R.I.P. McDonald’s McPizza and Wendy’s 2012 luxe hamburger with lobster claws and caviar) and revenue-minded marketing intended to drive incremental foot traffic to restaurants.

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This story first appeared in the March 12, 2018, issue of Adweek magazine. Click here to subscribe.
@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.