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After cutting jobs for roughly 120 engineers earlier this month and 22 staffers across the company in January, Snapchat is downsizing its staff yet again—and its latest round of layoffs targeted its advertising department. Snap is laying off 100 employees, which roughly equates to 3 percent of its total workforce.
Over the past couple of years, Snapchat quickly built an advertising business poaching sales execs from companies like Google, Facebook, NBC Universal and others to assemble a team as it began to go public.