Did InMarket Fudge Its Publisher Relationships?

Dotdash cries foul, saying 'mocks are fake'

Infographic: How Streaming Is Changing TV as We Know It

47% of cord cutters think OTT services create the best content.

Johnson & Johnson Is Using Pollen Data to Push Into Voice-Based Marketing

Brand goes all-in on third-party stats.

Q&A: IBM’s First Chief Privacy Officer on How Corporate Privacy Has Evolved Over 2 Decades

Harriet Pearson became the company's CPO in 2000.

How Chief Privacy Officers Are Keeping Brands’ Hands Off Consumers’ Personal Data

But can they keep pace?

How One Location-Based Data Firm Is Preparing for GDPR

European-collected stats are getting wiped and rebuilt.

What Marketers Need to Know About GDPR’s Impact on Mobile Advertising

GDPR could cause big changes for apps and location-based marketing.

Infographic: Women Use Their Phones for Way More Than Just Communicating

Over a third look at their mobile devices immediately after waking up.

What MRC Accreditation Actually Means for Facebook

It only gives marketers a sliver of the stats that they’ve long been asking for.

Google’s Real-Time Final Four Ads Tried to Predict the Games’ Outcomes. So How Did They Do?

This bold ad stunt made with San Francisco agency Eleven attempted to guess rebounds, 3-pointers and more.