Snap Inc. is in full pregame mode for Super Bowl 56, noting that sponsored augmented reality lenses were viewed more than 200 million times on Snapchat on the day of the Big Game last year.
The company said its advertising partners are leveraging its AR tech stack in various ways, including Camera Kit integrations, Connected Lenses, machine learning and marker tech, and it shared examples from DraftKings Sportsbook, Frito-Lay, Nissan, Uber Eats and Verizon.
DraftKings will run a national AR lens and SoFi Stadium filter on Super Bowl Sunday, inspired by its Super Bowl spot, which features the Goddess of Fortune looking to award lucky DraftKings players with a special prize during the Big Game.
The DraftKings lens will occupy the top position in Lens Carousel in the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in