DraftKings Sees Life as a Gamble in Second Super Bowl Appearance

Betting site also introduces a new character, the Goddess of Fortune

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Playing off the idea that life is a gamble, DraftKings is bringing the big bets for Super Bowl 56.

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