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Uber knows that its delivery service, featuring cosmetics, flowers, baby items and cleaning products, has outgrown the name Uber Eats. It just wants consumers to realize that too.
Much as Uber is no longer strictly a rideshare company, the 30-second Super Bowl ad running in the game’s second quarter declares that its Uber Eats delivery service now brings users more than meals. By its own metrics, nearly 3 million customers order something other than food each month through Uber Eats.