Uber Delivers Unpalatable Eats in Super Bowl Ad Teasers

Gwyneth Paltrow, Jennifer Coolidge and Trevor Noah bite into expanded Uber Eats grocery offerings

Head to the Retail Media Summit—on November 2 at the Mall of America, MN—to find out how RMNs can work for you by delivering first-party data from customers close to the point of purchase. Register.

When rideshare company Uber launched its Uber Eats delivery service in 2014, it was dispatching heated burritos out of the trunks of its drivers’ cars.

Nearly two years into the pandemic, Uber Eats now brings cosmetics, toiletries, baby items and a whole lot of other inedible goods to app users’ doorsteps. In teaser spots leading up to the company’s 2022 Super Bowl ad, Uber makes clear just how much its delivery brand has outgrown the “Eats” portion of its name.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in