Snap Debuts Its Lens on the Year Report

50 lenses across five categories were chosen by the company, global data

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Snap Inc. released its first ever Lens on the Year report, recognizing 50 lenses across five categories chosen via a combination of company favorites and global data.

Augmented reality lenses are played an average of more than 6 billion times per day on Snapchat.

Snap head of AR platform partnerships Sophia Dominguez said in a statement, “We’re amazed by the creativity and technical prowess of our community that has supercharged Snapchatters’ appetite for AR. This year, we’ve continued to see Lens Creators, as well as our team here at Snap, build lenses that not only help Snapchatters better express themselves, but help them learn about the world around them and solve problems in their daily lives.”

The future of shopping is here: Because AR is the new dressing room

Snap wrote, “AR is the future of shopping—it can help visualize not just how a pair of sunglasses looks, but how it looks on you....



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