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Snap Inc. introduced its Spotlight monetization program for creators at all levels last November, and the company said Tuesday that more than $250 million has been paid out to date.
The company plans to continue introducing ways for content from creators to be discovered more easily, whether through Discover, Spotlight or Stories.
Snap said more than 25 Spotlight creators also syndicating their Shows on Discover, with more to be added in the coming months.
More than 65% of Spotlight submissions are created using one of Snapchat’s creative tools or augmented reality lenses.
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