Snap Inc. opened the doors Tuesday to Arcadia, a new global creative studio for branded augmented reality.
The company said Arcadia marks the newest member of its AR ecosystem, which also includes more than 40 trusted partners, tools like Lens Web Builder and its Creator Marketplace, which was introduced in May.
Snap cited a recent study commissioned with Deloitte found that 94% of respondents expected to use AR for shopping the same or more in 2022 compared with 2021.
During the company’s recent AR try-on
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