Platforms

Snapchat Looks to Shine the Spotlight on Some of the 4 Billion Snaps It Sees Daily

The new destination will feature user-generated content and reward the most viewed with a slice of $1 million per day, through year-end

There will not be ads on Spotlight in its early stages Snap Inc.

By David Cohen

November 23, 2020

Over 4 billion Snaps are created every day, and Snapchat Monday unveiled a destination within its platform, Spotlight, where the best of those Snaps can earn money for the people behind them, whether they are professional creators or just everyday users.

David Cohen
@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Recommended articles
You Might Like

Quiz: What Do You Really Know About TV and Video Pop Culture?

By Amobee

When Did Marketers Stop Trusting Creative to Take the Lead?

By Sarah Ripmaster

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}