Snapchat Looks to Shine the Spotlight on Some of the 4 Billion Snaps It Sees Daily

The new destination will feature user-generated content and reward the most viewed with a slice of $1 million per day, through year-end

There will not be ads on Spotlight in its early stages Snap Inc.

Over 4 billion Snaps are created every day, and Snapchat Monday unveiled a destination within its platform, Spotlight, where the best of those Snaps can earn money for the people behind them, whether they are professional creators or just everyday users. David Cohen is editor of Adweek's Social Pro Daily.