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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Artificial Intelligence

Disney, Google, Snap, Verizon Join Forces on The Avengers AR Experience

The lenses will be exclusive to Pixel devices until Nov. 25

5G lenses will remain exclusive to Verizon customersDisney/Google/Snap Inc./Verizon
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By David Cohen

 

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Disney, Google, Snap Inc. and Verizon teamed up on a series of next-generation augmented reality experiences for Snapchat inspired by Marvel’s The Avengers.

The lenses will be exclusive to Google Pixel users at first, and they automatically adapt to the environment, enabling Snapchatters to create cinema-quality effects for Snaps and Stories featuring the superpowers of The Avengers.

The first lens, featuring Doctor Strange, debuted Thursday as a 4G and 5G experience, and it will be followed by new drops every seven days:

  • Nov.
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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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