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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S.
The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain data such as sales, ad expenditure or promotions to help marketers estimate the impact of specific strategies and determine a campaign’s effectiveness.
Snap
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