Measurement

Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

Preparations for Individual Commercial Metrics begin in early 2022, but a switch isn’t expected until 2024

C3 has been TV’s standard metric for commercial measurement since 2007.Nielsen, Getty Images
By Jason Lynch

November 22, 2021

C3, TV’s standard metric for commercial measurement since 2007, could be on its last legs.

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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