Going into effect in January 2023, Google, Pinterest, along with lobbyists are working to limit California’s Privacy Rights Act.
Digital media should expect a tighter definition of what 'personal information' is and who has access to it.
Compliance will be key, but how to get there is the enduring question.
This, despite much gray area associated with the law.
The California Consumer Privacy Act is now being enforced, but there are still questions around what counts as a sale plus more on November's ballot.
About 1,700 people have requested their data from Eaze, and an additional 500 have requested it be deleted entirely.
4A's, AAF, ANA, IAB and NAI ask California AG for 5-month CCPA delay.
Not even a month old, CCPA is already having unintended consequences.
Publishers say it’s still too early to tell what effect the CCPA will have.