This is a Profile

Brands Should Brace for More States to Adopt Privacy Legislation

Programmatic

Compliance will be key, but how to get there is the enduring question.

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Publishers Continue Prioritizing First-Party Data as CCPA Enforcement Begins

Publishers

This, despite much gray area associated with the law.

This is a Profile

CCPA Is Officially Being Enforced, but There Are Still Unanswered Questions

Digital

The California Consumer Privacy Act is now being enforced, but there are still questions around what counts as a sale plus more on November's ballot.

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Finding the Right Takeaways From CCPA for Brands

Voice

Our ecosystem would be better served if companies focused on building for brand marketers needs, rather than using the same mouse trap with new cheese.

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Here’s How Cannabis Brand Eaze Has Adjusted to a Post-CCPA World

Challenger Brands

About 1,700 people have requested their data from Eaze, and an additional 500 have requested it be deleted entirely.

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Advertising Trades Urge California Attorney General to Delay CCPA

Data & Privacy

4A's, AAF, ANA, IAB and NAI ask California AG for 5-month CCPA delay.

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‘Careful What You Wish For,’ Ad-Tech Firms Respond to Privacy Mandate

Data & Privacy

Not even a month old, CCPA is already having unintended consequences.

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Pivot to Privacy: How Publishers Are Handling CCPA So Far

Publishers

Publishers say it’s still too early to tell what effect the CCPA will have.

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Why CCPA Won’t Be as Big of a Deal as GDPR

CES

SpotX CEO and founder Mike Shehan predicts that consumers might not care.

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Vox Media Rolls Out New Data Marketplace to Compete With Upcoming Privacy Regulations

Publishers

Vox Media rolls out the first piece of tech following its merger with New York Media.