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California Prop 24 Passes: What Marketers Need to Know

The Future of Identity

Digital media should expect a tighter definition of what 'personal information' is and who has access to it.

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Brands Should Brace for More States to Adopt Privacy Legislation

The Future of Identity

Compliance will be key, but how to get there is the enduring question.

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Publishers Continue Prioritizing First-Party Data as CCPA Enforcement Begins

Publishing

This, despite much gray area associated with the law.

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CCPA Is Officially Being Enforced, but There Are Still Unanswered Questions

The Future of Identity

The California Consumer Privacy Act is now being enforced, but there are still questions around what counts as a sale plus more on November's ballot.

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Finding the Right Takeaways From CCPA for Brands

Voice

Our ecosystem would be better served if companies focused on building for brand marketers needs, rather than using the same mouse trap with new cheese.

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Here’s How Cannabis Brand Eaze Has Adjusted to a Post-CCPA World

Challenger Brands

About 1,700 people have requested their data from Eaze, and an additional 500 have requested it be deleted entirely.

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Advertising Trades Urge California Attorney General to Delay CCPA

The Future of Identity

4A's, AAF, ANA, IAB and NAI ask California AG for 5-month CCPA delay.

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‘Careful What You Wish For,’ Ad-Tech Firms Respond to Privacy Mandate

The Future of Identity

Not even a month old, CCPA is already having unintended consequences.

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Pivot to Privacy: How Publishers Are Handling CCPA So Far

Publishing

Publishers say it’s still too early to tell what effect the CCPA will have.

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Why CCPA Won’t Be as Big of a Deal as GDPR

CES

SpotX CEO and founder Mike Shehan predicts that consumers might not care.