California

Pivot to Privacy: How Publishers Are Handling CCPA So Far

Publishers say it’s still too early to tell what effect the CCPA will have.

Why CCPA Won’t Be as Big of a Deal as GDPR

SpotX CEO and founder Mike Shehan predicts that consumers might not care.

Vox Media Rolls Out New Data Marketplace to Compete With Upcoming Privacy Regulations

Vox Media rolls out the first piece of tech following its merger with New York Media.

Everything Marketers Need to Know About the California Consumer Privacy Act

There's still confusion among consumers, agencies, brands, platforms and publishers over CCPA, which goes into effect on Jan. 1.

Big Tech Is Implementing More Privacy Measures Thanks to Public Scrutiny and a Changing Market

Consumers demand answers while advertisers want results.

87% of Consumers Would Opt Out of Ad Targeting Under CCPA Terms

Research shows hardened public attitudes about selling data, but rewards help.

How Ad Tech Is Grappling With Consumer Consent Issues

Changes are coming next year.

How Chatbots and Voice Assistants Will Be Affected by Data Privacy Laws

There are legal, business and ethical concerns.

As CCPA’s Deadline Looms, Tech and Media Brace for Another GDPR

A preemptive federal law by 2020 seems unlikely, making CCPA readiness the industry's No. 1 priority.

Why 23 Companies Want to Tighten California’s Privacy Laws Even Further

Privacy advocates say there’s still some ‘loopholes’ in CCPA and want them plugged.