Sen. Kirsten Gillibrand, a Democrat, wants to create a new federal agency to enforce federal privacy laws and investigate tech companies.
What you need to know as data privacy legislation changes, state by state.
The rise of digital that began in the 2000s saw a notable shift in advertising dollars toward mobile screens.
Public backlash against Big Data is forcing advertisers to seek alternatives to the walled gardens.
Media trading is evolving toward a post-cookie world.
With so much uncertainty, there can be little room for error.
New regulations have spurred a whirlwind of accountability proposals. Can ad tech continue to grow as the free flow of personal data is cut off?
Here's what this new world is likely to look like for brands.
Major players need to support legislation on a federal level.
The opt-in revolution may or may not be upon us.