Federal

New York Senator Proposes a Federal ‘Data Protection Agency’

Sen. Kirsten Gillibrand, a Democrat, wants to create a new federal agency to enforce federal privacy laws and investigate tech companies.

Adweek’s Privacy Guide Will Track the Biggest Issue in Tech

What you need to know as data privacy legislation changes, state by state.

Looking Back on Digital Media in the 2010s, and What’s Next

The rise of digital that began in the 2000s saw a notable shift in advertising dollars toward mobile screens.

Advertisers Want to De-Risk Their Reliance on Google and Facebook

Public backlash against Big Data is forcing advertisers to seek alternatives to the walled gardens.

Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World

Media trading is evolving toward a post-cookie world.

4 Ways Ad Tech Can Prepare for Impending State Privacy Laws

With so much uncertainty, there can be little room for error.

As Privacy Concerns Make the Internet More Opaque, Can Ad Tech Keep Its Promise?

New regulations have spurred a whirlwind of accountability proposals. Can ad tech continue to grow as the free flow of personal data is cut off?

3 Ways Data-Based Marketing Will Change Following Privacy Regulations

Here's what this new world is likely to look like for brands.

What State-by-State Data Privacy Laws Mean for the Future of Programmatic

Major players need to support legislation on a federal level.

6 Steps to Prepare for Inevitable Changes to Data Privacy

The opt-in revolution may or may not be upon us.