Advertising Trades Urge California Attorney General to Delay CCPA

4A's, AAF, ANA, IAB and NAI say they need more than five months to comply


Less than 24 hours after the 14th annual international Data Privacy Day passed, five of the nation’s leading advertising and marketing trade associations urged California Attorney General Xavier Becerra today through a joint letter to delay his office’s enforcement of the California Consumer Protection Act.

The 4A’s (American Association of Advertising Agencies), American Advertising Federation (AAF), Association of National Advertisers (ANA), Interactive Advertising Bureau (IAB), and Network Advertising Initiative (NAI) requested a “reasonable” six-month postponement so that the thousands of California-operating businesses and brands subject to the CCPA can have more time to review and implement final regulations.

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