California Prop 24 Passes: What Marketers Need to Know

Digital media should expect a tighter definition of what 'personal information' is and who has access to it

The proposals are an overhaul of CCPA, which some said had been targeted by lobbyists. Californians for Consumer Privacy

Away from the drama of the U.S. presidential election and the potential impact those results will have on Big Tech, digital marketers will be paying attention to a more local ballot initiative in California where privacy is on the docket.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.