Away from the drama of the U.S. presidential election and the potential impact those results will have on Big Tech, digital marketers will be paying attention to a more local ballot initiative in California where privacy is on the docket.
Proposition 24, the Consumer Privacy Rights Act, is poised to become law with 56%—or 6.3 million California residents—voting in favor of it, to 44% (4.96 million) against. The results will be certified by Dec. 11.
CPRA is essentially an overhaul of the preexisting
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in