The Future of Identity

CCPA Is Officially Being Enforced, but There Are Still Unanswered Questions

A ballot initiative in November could add more to the law

a gray handprint with purple splattered across it
Though CCPA is fully enforceable, there still is uncertainty over what constitutes as a sale.Pixabay, Getty Images
Headshot of Andrew Blustein
By Andrew Blustein

June 30, 2020

Enforcement of the California Consumer Privacy Act (CCPA) officially begins July 1, but unclear guidelines and upcoming ballot initiatives can make complying with the law difficult.

Headshot of Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

Recommended articles
Related Articles

the state of california outlined in front of an eye

The Future of Identity

‘Careful What You Wish For,’ Ad-Tech Firms Respond to Privacy Mandate

By Ronan Shields

The Future of Identity

California Prop 24 Passes: What Marketers Need to Know

By Ronan Shields

An image of the state of California

Voice

Finding the Right Takeaways From CCPA for Brands

By Richard Raddon

a large red figure opening a building and looking into it with a microscope

Voice

4 Ways Ad Tech Can Prepare for Impending State Privacy Laws

By Ray Kingman

Microlearning
View All


The Power of Advertising on the Second Screen


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform


Can the Digital Ad Experience Be Saved?

By Viant


Here’s Why the Media Industry Needs to Embrace a Multi-Currency Strategy

By Jay Prasad