Privacy & Trust

CCPA Is Officially Being Enforced, but There Are Still Unanswered Questions

A ballot initiative in November could add more to the law

a gray handprint with purple splattered across it
Though CCPA is fully enforceable, there still is uncertainty over what constitutes as a sale. Pixabay, Getty Images

By Andrew Blustein

June 30, 2020

Enforcement of the California Consumer Privacy Act (CCPA) officially begins July 1, but unclear guidelines and upcoming ballot initiatives can make complying with the law difficult.

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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