Portrait of Richard Raddon

Richard Raddon

Rich Raddon is the co-founder and co-CEO of Zefr.

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Finding the Right Takeaways From CCPA for Brands


Our ecosystem would be better served if companies focused on building for brand marketers needs, rather than using the same mouse trap with new cheese.

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Why Marketers Need a Content Targeting Strategy for YouTube

Convergent TV

With the massive increase of content being added to YouTube every minute, brands need to start targeting content as an active strategy if they want to be successful on the [...]

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How YouTube Viewership Is Ushering In TV 3.0

Marketers have loved TV’s combination of reach and quality, but its lack of precision targeting and data reporting pale in comparison to digital. TV 2.0 extended viewership through owned and [...]