Richard Raddon

Opinion Contributor
Rich Raddon is co-CEO of ZEFR.

Why Marketers Need a Content Targeting Strategy for YouTube

With the massive increase of content being added to YouTube every minute, brands need to start targeting content as an active strategy if they want to be successful on the platform.

How YouTube Viewership Is Ushering In TV 3.0

Marketers have loved TV’s combination of reach and quality, but its lack of precision targeting and data reporting pale in comparison to digital. TV 2.0 extended viewership through owned and […]