Challenger Brands

Here's How Cannabis Brand Eaze Has Adjusted to a Post-CCPA World

Privacy management is a 'thankless job,' says marketing lead Sheena Shiravi

sheena shiravi's challenger brands panel — Eaze is navigating the highly regulated world of cannabis sales.Sean T. Smith for Adweek

March 4, 2020

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The implementation of the California Consumer Privacy Act has meant another complex layer for the legal department of the California-based medical cannabis brand Eaze.

Kelsey Sutton

@kelseymsutton
kelsey.sutton@adweek.com

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

Challenger Brands

Here's How Cannabis Brand Eaze Has Adjusted to a Post-CCPA World

Privacy management is a 'thankless job,' says marketing lead Sheena Shiravi

Kelsey Sutton

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Kelsey Sutton