Pivot to Privacy: How Publishers Are Handling CCPA So Far

Media execs say the new law causes confusion and forces a reckoning of consumer data

Publishers are working through what CCPA looks like for them.
Publishers are working through what CCPA looks like for them. Photo Illustration: Dianna McDougall; Sources: Getty Images

Key insights

It’s been three weeks since the California Consumer Privacy Act (CCPA) was implemented, and publishers say it’s still too early to tell what effect, if any, it will have on their businesses but they’re closely monitoring what’s to come.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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