Pivot to Privacy: How Publishers Are Handling CCPA So Far
Media execs say the new law causes confusion and forces a reckoning of consumer data

Publishers are working through what CCPA looks like for them.
Photo Illustration: Dianna McDougall; Sources: Getty Images

It’s been three weeks since the California Consumer Privacy Act (CCPA) was implemented, and publishers say it’s still too early to tell what effect, if any, it will have on their businesses but they’re closely monitoring what’s to come.