Pivot to Privacy: How Publishers Are Handling CCPA So Far

Media execs say the new law causes confusion and forces a reckoning of consumer data

It’s been three weeks since the California Consumer Privacy Act (CCPA) was implemented, and publishers say it’s still too early to tell what effect, if any, it will have on their businesses but they’re closely monitoring what’s to come.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in