Brands Should Brace for More States to Adopt Privacy Legislation

Compliance will be key, but how to get there is the enduring question

Brands should reconsider the importance of data as more states adopt privacy laws. Pixabay

We are now two weeks into enforcement of the California Consumer Privacy Act, the first statewide internet privacy law in the U.S. But the legislation’s rocky road to this point could spell trouble for the two dozen other states and territories drafting bills with similar privacy protections, as well as businesses that are not yet compliant.

Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.