We are now two weeks into enforcement of the California Consumer Privacy Act, the first statewide internet privacy law in the U.S. But the legislation’s rocky road to this point could spell trouble for the two dozen other states and territories drafting bills with similar privacy protections, as well as businesses that are not yet compliant.
“This is just the beginning of a very complex story that’s unfolding. It’s just going to get worse for brands,” said Matt Voda, CEO of OptiMine Software Inc.,

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