The new feature kicks off in France and will expand across the continent.
Rants against GDPR and consent pop-ups are not uncommon, but they do miss the point.
The law fosters new competition to Big Tech companies like Meta and Apple while revamping the online advertising ecosystem.
Winning Coca-Cola and strengthening relationships kept the agency ahead.
Social media companies will be required to exercise additional duties to protect users.
Sites have one month to find alternatives to Google Analytics