How Global Media Agency of the Year MediaCom Stayed on Top for the Second Straight Year

Winning Coca-Cola and strengthening relationships kept the agency ahead

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MediaCom’s credo, “People first, better results,” has been on full display over the past two years. As the pandemic’s uncertainty upended the industry in 2020, the WPP media behemoth nurtured and grew relationships with clients while taking care of its employees and cultivating new capabilities.

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This story first appeared in the March 21, 2022, issue of Adweek magazine. Click here to subscribe.