Portrait of Alessandro De Zanche

Alessandro De Zanche

Alessandro De Zanche is an independent consultant focused on data, audience and monetisation strategies. He has nearly 20 years of experience at the junction of media, advertising and marketing, covering global roles for international companies in ad tech, media, mobile, research.

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Backlash Against Consent Pop-ups Is a Misleading Argument

Voice

Rants against GDPR and consent pop-ups are not uncommon, but they do miss the point.