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How Warner Bros. Built a Fake Brand That Lives Beyond the Cartoon World

Perspective

The story behind Acme, the best-known brand that never existed.

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Paywalls Are Coming to Twitter as Platforms Adjust to the Creator Economy

Platforms

Twitter is the latest to adapt with its new Super Follows tweet paywall.

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Ecommerce Brands Look to New Sustainability Measures as More People Shop Online

Sustainability

Carbon output and packaging waste are among the biggest concerns.

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As Vaccinations Continue, Gyms Shift to Hybrid Models to Increase Membership Numbers

Life After Lockdown

Planet Fitness, Orangetheory and Physique 57 are trying to meet users where they're comfortable.

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Khartoon Weiss Translates TikTok for 20th-Century Businesses

Media

Just 6 months into the job, she’s also readying for the post-pandemic future.

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5 Ways Marketers Can Approach Sustainability Like a Creative Project

Voice

Make it part of the brief from the beginning.

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Adweek’s Sustainability Stars: 17 Brand Leaders on a Mission to Help Our Planet

Sustainability

These executives tie doing good with business results and are pushing ahead in DEI, clean water, sustainable packaging, women’s rights and more.