How Harry’s Lab VP Is ‘Eager’ for Dynamic Post-Pandemic Consumer Behavior
Tehmina Haider chats about a "founder-first" mentality and two crucial skills for entrepreneurs.
What Businesses Need to Piece Together the Jigsaw of Returning to the Workplace
There will be benefits and challenges for all involved.
Peloton’s Stylish Post-Lockdown Ad Asserts the Value of Exercising at Home
The connected fitness brand and indie agency Mekanism's first post-lockdown campaign keeps things at home.
Anheuser-Busch Captures the Joy of Reconnecting Post-Lockdown in Aspirational Ad
The ad keeps narration to a minimum, instead choosing to emphasize the aspirational message behind the initiative.
After Record Store Closures Caused by the Pandemic, Legacy Retailers Look to Open Shops
The retail industry's woes last year present opportunities in 2021.
San Diego Padres’ Connolly Wants You to Follow Your Passion, Make Consumers Smile
Why genuine fan moments go further than produced content.
A Sobering Film Urges the Return of Lockdown Until Schools are Safe From Gun Violence
Agency Ogilvy collaborates on a film that uses Covid as a staggering metaphor.
London Campaigns Look to Give Reopening Cinemas and Theatres a Boost
After over a year of Covid-19 restrictions and closures, cinemas and theatres around London are finally reopening— and they will get a boost from two campaigns rolling out this week. [...]
The Hype Market for NFTs Shows Our Need for Ownership, Even Over Digital Assets
Humans enjoy claiming things, which has especially grown during the pandemic.
Brands Must Reflect on the Moment as They Navigate Post-Pandemic Advertising
Creatives are racing to get a highly sensitive message out.
Joe Jonas Moonlights as TV Weatherman, Predicts ‘Sunnier Times Ahead’ With Tanqueray
The star's retro ad marks national rollout of gin brand's citrus flavor.
New Discover Ads Highlight That We Still Have No Clue What School Will Look Like Next Year
During the pandemic, students have faced a series of unique challenges, from the technical hurdles that can come with remote learning to the uncertain schedules and shaky financial futures that [...]
We Need Mandatory Time Off as We Get Back to Work
Many employees are not going to give up their newfound time and freedom so easily.
Pepsi’s New Spot About Shared Germs Toes a Risky Line as We Emerge From Pandemic Isolation
It's part of a new category of back-to-normal ads that experts say seek to unite those divided over the Covid-19 response.
As Pubs Reopen, Guinness’ Ad Brilliantly Highlights Everything That Made Fans Crave a Pint
AMV BBDO spot has fun finding the stout's iconic shape in daily life