Budweiser, Ad Council Target National Beer Day in Covid-19 Vaccination Drive
The campaign will continue with its 'Good Times Are Coming' ad.
Starbucks, Dunkin’, Panera See March Recovery After Experiencing a Difficult Year
Coffee chains, among the hardest hit during the pandemic, are starting to retake lost ground.
As Vaccinations Continue, Gyms Shift to Hybrid Models to Increase Membership Numbers
Planet Fitness, Orangetheory and Physique 57 are trying to meet users where they're comfortable.
Target Donates $1M for Free Rides to Vaccine Appointments
The contribution is part of a broader $5 million commitment by the company to increase access to vaccines throughout the U.S.
Google Ad Encourages All to Get Vaccinated So We Can Get Back to What We Love
The emotional spot shows a light at the end of the tunnel.
These 2020 Tinder Trends Suggest That the Future of Dating Is Fluid
The brand’s hybrid model encourages connections both on and off the app.
In This Lovely Ad for Home Improvement, the Promise of Spring Means More Than Ever
The campaign is aimed at conveying a sense of hope.
AKQA Veterans Launch ‘Untraditional’ Agency, Said Differently
They use technology like Virtual AOR and Team Design to blend their teams of specialists and studios with the clients’ in-house teams.
What Does the Future Hold for Newsstands in a Post-Pandemic World?
Magazines, he added, will continue to be “traffic generators” at grocery stores and at newsstands at train stations and airports, by word of social media.
Why 2021 Will Usher in a New Wave of Product Sampling Investment
The great shifts of preference, mindset and expectations will have a significant impact on the product sampling industry and how brands adapt to utilizing this proven marketing strategy.
Microsoft Aims to Define the Future of Work For the Post-Pandemic Office
Instead of hitting WorkLab readers with a hard sell for Microsoft products, the brand is leaning into the company's long knowledge of how work gets done.
A Year Later, Shoppers Still Want Hand Sanitizer, Comfort Food and Leisurewear
Profitero research shows the long-lasting impact of quarantine.
How Health Communications Will—and Should Be Changed—by Covid-19
It’s about enhancing the experience and removing friction from the journey.
Why Covid-19 Vaccines Might Be Big Pharma’s Last Big Chance to Repair Its Reputation
Not since the polio vaccine have Big Pharma brands had the opportunity to bask in the glow of heroism as they do now.
Recent Data Shows Shopping Habits Formed During the Pandemic Might Be Permanent
Lockdown shopping has made stockpilers and deal hunters out of most everyone.