What marketers need to know about this cohort, who make up 22% of Americans.
The brand is planning a year of fan-centric activations.
Some pandemic changes have stuck around, while we're ready to cast off others.
Black & Abroad hopes to facilitate travel choices that celebrate Black culture and businesses.
To bring small businesses to the forefront, FedEx collaborated with NFL star Derrick Henry for its new campaign, “When Now Meets Next,” launched on Jan. 22 during the NFL playoff [...]
To address medical debt and disparities in health and wealth in America, Aflac launched a national initiative called Close the Gap.
In an effort to support its goal of raising $100 million to help close the health care gap, Scarborough Health Network (SHN) Foundation launched “Love, Scarborough."
In partnership with integrated creative and media agency 360i, the brand's campaign "it's a “Whole Bag Kinda Night” is an invitation to choose unapologetic excess, and feel great about it [...]
When Black-centric dating app BLK, a subsidiary of Match Group, and Atlanta-based agency Majority saw an opportunity to reach out to the Black community, they didn't opt for the preachy [...]
As part of its longstanding commitment to helping Canada’s female business owners, BMO Financial Group launched a new holiday-themed initiative called “Wrap the Good.” In collaboration with agency FCB Canada, [...]
In 2020, Google’s Year In Search showed internet users asking “why?” in unprecedented numbers as they attempted to find meaning behind the catastrophic global events that defined the moment. This [...]
To give travelers a unique experience Vacasa, a vacation rental management platform and Dr. Seuss Enterprises team up to create an immersive stay just north of Who-ville in the Grinch's [...]
For one day, the comedy card game company will pay the public between $5 and $10,000 each in exchange for performing a variety of tasks.
A closer look at the DTC trend that took while we were grounded.
When concerts and festivals shut down, the beer brand had to pivot.