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How Harry’s Lab VP Is ‘Eager’ for Dynamic Post-Pandemic Consumer Behavior

Tehmina Haider chats about a "founder-first" mentality and two crucial skills for entrepreneurs.

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Peloton’s Stylish Post-Lockdown Ad Asserts the Value of Exercising at Home

Life After Lockdown

The connected fitness brand and indie agency Mekanism's first post-lockdown campaign keeps things at home.

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Anheuser-Busch Captures the Joy of Reconnecting Post-Lockdown in Aspirational Ad

The ad keeps narration to a minimum, instead choosing to emphasize the aspirational message behind the initiative.

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After Record Store Closures Caused by the Pandemic, Legacy Retailers Look to Open Shops

The retail industry's woes last year present opportunities in 2021.

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San Diego Padres’ Connolly Wants You to Follow Your Passion, Make Consumers Smile

Why genuine fan moments go further than produced content.

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A Sobering Film Urges the Return of Lockdown Until Schools are Safe From Gun Violence

Agency Ogilvy collaborates on a film that uses Covid as a staggering metaphor.

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London Campaigns Look to Give Reopening Cinemas and Theatres a Boost

After over a year of Covid-19 restrictions and closures, cinemas and theatres around London are finally reopening— and they will get a boost from two campaigns rolling out this week. [...]

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The Hype Market for NFTs Shows Our Need for Ownership, Even Over Digital Assets

Humans enjoy claiming things, which has especially grown during the pandemic.

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Brands Must Reflect on the Moment as They Navigate Post-Pandemic Advertising

Creatives are racing to get a highly sensitive message out.

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Joe Jonas Moonlights as TV Weatherman, Predicts ‘Sunnier Times Ahead’ With Tanqueray

The star's retro ad marks national rollout of gin brand's citrus flavor.

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New Discover Ads Highlight That We Still Have No Clue What School Will Look Like Next Year

During the pandemic, students have faced a series of unique challenges, from the technical hurdles that can come with remote learning to the uncertain schedules and shaky financial futures that [...]

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We Need Mandatory Time Off as We Get Back to Work

Many employees are not going to give up their newfound time and freedom so easily.

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Pepsi’s New Spot About Shared Germs Toes a Risky Line as We Emerge From Pandemic Isolation

It's part of a new category of back-to-normal ads that experts say seek to unite those divided over the Covid-19 response.

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As Pubs Reopen, Guinness’ Ad Brilliantly Highlights Everything That Made Fans Crave a Pint

AMV BBDO spot has fun finding the stout's iconic shape in daily life