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Infographic: The Pandemic Created a New Category of Consumer

What marketers need to know about this cohort, who make up 22% of Americans.

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Tito’s Celebrates 25th Anniversary With New Bottle and AR Experience

The brand is planning a year of fan-centric activations.

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Get Ahead of the Trend as In-Person Events and Travel Return

Some pandemic changes have stuck around, while we're ready to cast off others.

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This Map Guides Travelers to Where Black Communities Thrive

Black & Abroad hopes to facilitate travel choices that celebrate Black culture and businesses.

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Derrick Henry’s Little Mistake Leads to Big Fortune for a Small Business in FedEx Spot

To bring small businesses to the forefront, FedEx collaborated with NFL star Derrick Henry for its new campaign, “When Now Meets Next,” launched on Jan. 22 during the NFL playoff [...]

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Aflac and NFL Legend Deion Sanders Aim to Close the Medical Debt Gap With a New Initiative

To address medical debt and disparities in health and wealth in America, Aflac launched a national initiative called Close the Gap.

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A Hospital Network Asks When All of Toronto’s Patients Will See Equality in Stirring Ad

In an effort to support its goal of raising $100 million to help close the health care gap, Scarborough Health Network (SHN) Foundation launched “Love, Scarborough."

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SkinnyPop Encourages a ‘Whole Bag Kinda Night’ Indoors with a Pop-Driven Musical Ad

In partnership with integrated creative and media agency 360i, the brand's campaign "it's a “Whole Bag Kinda Night” is an invitation to choose unapologetic excess, and feel great about it [...]

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Adnatomy: How Dating App BLK Turned ‘Vax That Thang Up’ Into the Song of the Summer

When Black-centric dating app BLK, a subsidiary of Match Group, and Atlanta-based agency Majority saw an opportunity to reach out to the Black community, they didn't opt for the preachy [...]

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BMO’s Holiday Wrapping Paper Doubles as Ad Space for Women-Owned Businesses

As part of its longstanding commitment to helping Canada’s female business owners, BMO Financial Group launched a new holiday-themed initiative called “Wrap the Good.” In collaboration with agency FCB Canada, [...]

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Google’s Emotional 2021 ‘Year In Search’ Reflects a World Learning ‘How to Heal’

In 2020, Google’s Year In Search showed internet users asking “why?” in unprecedented numbers as they attempted to find meaning behind the catastrophic global events that defined the moment. This [...]

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This Holiday Season, You Can Stay in the Grinch’s Mt. Crumpit Cave

To give travelers a unique experience Vacasa, a vacation rental management platform and Dr. Seuss Enterprises team up to create an immersive stay just north of Who-ville in the Grinch's [...]

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Cards Against Humanity Will Pay You For Random Tasks This Black Friday

For one day, the comedy card game company will pay the public between $5 and $10,000 each in exchange for performing a variety of tasks.

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A Lifeline for the Subscription Box Model Beyond the Pandemic

A closer look at the DTC trend that took while we were grounded.

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Lagunitas Shifted to Social When In-Person Wasn’t Doable

When concerts and festivals shut down, the beer brand had to pivot.

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