Alt Image Text

Budweiser, Ad Council Target National Beer Day in Covid-19 Vaccination Drive

Life After Lockdown

The campaign will continue with its 'Good Times Are Coming' ad.

Alt Image Text

Starbucks, Dunkin’, Panera See March Recovery After Experiencing a Difficult Year

Coffee chains, among the hardest hit during the pandemic, are starting to retake lost ground.

Alt Image Text

As Vaccinations Continue, Gyms Shift to Hybrid Models to Increase Membership Numbers

Life After Lockdown

Planet Fitness, Orangetheory and Physique 57 are trying to meet users where they're comfortable.

Alt Image Text

Target Donates $1M for Free Rides to Vaccine Appointments

Coronavirus

The contribution is part of a broader $5 million commitment by the company to increase access to vaccines throughout the U.S.

Alt Image Text

Google Ad Encourages All to Get Vaccinated So We Can Get Back to What We Love

The emotional spot shows a light at the end of the tunnel.

Alt Image Text

These 2020 Tinder Trends Suggest That the Future of Dating Is Fluid

The brand’s hybrid model encourages connections both on and off the app.

Alt Image Text

In This Lovely Ad for Home Improvement, the Promise of Spring Means More Than Ever

The campaign is aimed at conveying a sense of hope.

Alt Image Text

AKQA Veterans Launch ‘Untraditional’ Agency, Said Differently

They use technology like Virtual AOR and Team Design to blend their teams of specialists and studios with the clients’ in-house teams.

Alt Image Text

What Does the Future Hold for Newsstands in a Post-Pandemic World?

Magazines, he added, will continue to be “traffic generators” at grocery stores and at newsstands at train stations and airports, by word of social media.

Alt Image Text

Why 2021 Will Usher in a New Wave of Product Sampling Investment

Voice

The great shifts of preference, mindset and expectations will have a significant impact on the product sampling industry and how brands adapt to utilizing this proven marketing strategy.

Alt Image Text

Microsoft Aims to Define the Future of Work For the Post-Pandemic Office

Instead of hitting WorkLab readers with a hard sell for Microsoft products, the brand is leaning into the company's long knowledge of how work gets done.

Alt Image Text

A Year Later, Shoppers Still Want Hand Sanitizer, Comfort Food and Leisurewear

Profitero research shows the long-lasting impact of quarantine.

Alt Image Text

How Health Communications Will—and Should Be Changed—by Covid-19

It’s about enhancing the experience and removing friction from the journey.

Alt Image Text

Why Covid-19 Vaccines Might Be Big Pharma’s Last Big Chance to Repair Its Reputation

Not since the polio vaccine have Big Pharma brands had the opportunity to bask in the glow of heroism as they do now.

Alt Image Text

Recent Data Shows Shopping Habits Formed During the Pandemic Might Be Permanent

Lockdown shopping has made stockpilers and deal hunters out of most everyone.