The Covid-19 pandemic created seismic changes in almost every aspect of life, from consumer spending and shopping habits to preferences in the way we work, learn, socialize and live. Even though we're now in "life after lockdown," many of the changes the pandemic spawned have remained. Adweek writers and editors help you stay informed of how those changes influence consumer behavior and the actions brands are taking. Coverage in this section includes companies that continue to expand work-from-home policies, the return to in-person industry events and travel, and other ways brands, agencies, and consumers are adapting to the new normal way of life.

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Twitch Quietly Ends Partnerships With Rolling Stone, Complex, Vice

Twitch paid Vice, Complex and Rolling Stone to create content, but it has not renewed those deals.

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Missed Your Flight? Corona Wants to Take You to Paradise Instead

To give travelers some relaxation this traveling season, Corona, in collaboration with agency David Bogotá, launched its latest activation "Corona Gate."​

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This Short Film Asks Big Questions to Challenge Health Care Bias Impacting Black Communities

To shine a light on health inequities and the urgent need for systemic change, biotech brand Genentech launched a new short film.

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Agency EP+Co Shows Love to New York Bodegas in New Film Series

As a way to celebrate and give back to New York bodegas, agency EP+Co launched “Back the Bodega," a thank you to the bodegas for everything they’ve done and continue [...]

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Crossmedia Invests in Its ‘Work Anywhere’ Policy by Sending Employees on Group Vacations

The agency hopes its investments in summer retreats will foster employee camaraderie during the age of remote work.

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A Beer Brand Turned a Hug Into Serious Help for Artisans Impacted by the Pandemic

Cusqueña and Publicis Worldwide Peru bring refreshing financial relief with a sculpture.

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What to Expect From Cannes Lions as the Festival Returns

The city's deputy mayor discusses the $1 billion investment made over the past 2 years.

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Infographic: The Pandemic Created a New Category of Consumer

What marketers need to know about this cohort, who make up 22% of Americans.

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Tito’s Celebrates 25th Anniversary With New Bottle and AR Experience

The brand is planning a year of fan-centric activations.

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Get Ahead of the Trend as In-Person Events and Travel Return

Some pandemic changes have stuck around, while we're ready to cast off others.

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This Map Guides Travelers to Where Black Communities Thrive

Black & Abroad hopes to facilitate travel choices that celebrate Black culture and businesses.

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Derrick Henry’s Little Mistake Leads to Big Fortune for a Small Business in FedEx Spot

To bring small businesses to the forefront, FedEx collaborated with NFL star Derrick Henry for its new campaign, “When Now Meets Next,” launched on Jan. 22 during the NFL playoff [...]

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Aflac and NFL Legend Deion Sanders Aim to Close the Medical Debt Gap With a New Initiative

To address medical debt and disparities in health and wealth in America, Aflac launched a national initiative called Close the Gap.

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A Hospital Network Asks When All of Toronto’s Patients Will See Equality in Stirring Ad

In an effort to support its goal of raising $100 million to help close the health care gap, Scarborough Health Network (SHN) Foundation launched “Love, Scarborough."

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SkinnyPop Encourages a ‘Whole Bag Kinda Night’ Indoors with a Pop-Driven Musical Ad

In partnership with integrated creative and media agency 360i, the brand's campaign "it's a “Whole Bag Kinda Night” is an invitation to choose unapologetic excess, and feel great about it [...]