Adnatomy: How SimpliSafe Kept Making Robbert Larson Commercials During the Pandemic
Creativity, logistics, safety and a whole lot of trust.
Canada Goose Gives Employees 1 Hour a Week to Play Outside—and Hopes American Companies Will Follow
Canada Goose offers HumanNature Pass, which entitles its workers to take one additional hour off each week—paid—provided they promise to spend it outside doing something active.
Zoom Fatigue Got You Down? TBWA\London Created Audio Excuses to Help You Step Away
The campaign, just in time for World Mental Health Day, is a partnership with The Book of Man.
Kind’s New ‘Heroes’ Bar Aims to Destigmatize Mental Illness in Healthcare Workers
Throughout October, 100% of net sales from the Kind Heroes bars will be donated to the National Alliance on Mental Illness.
LinkedIn, Microsoft Digital Skills Initiative Reaches 10M People
The program kicked off in late June with a goal of 25 million by year-end.
Adnatomy: How 3 Worldwide Teams Produced a Pokémon Ad Remotely
We’ve sat down with the teams behind some of the most interesting ads of the last few months to discuss how commercial production has changed as a result of the [...]
No Trauma: We Need to Make Agencies Safer
Now is a good time to give traumatized employees more resources.
Neiman Marcus Emerges From Bankruptcy to Continue Digital Transformation
The luxury retailer's restructuring bolsters efforts prior to Covid-19.
Nextdoor, H&R Block Team Up on 10 Neighborhood Projects Across the US
They will work with nominators, local volunteers and local businesses.
Century 21’s Bankruptcy Shows the Limits of Off-Price, New York-Exclusive Categories
The famed retailer is following in the steps of Barneys, Dean & DeLuca and Stage Stores.
Facebook Business Suite Opens Its Doors to SMBs First
It provides a single destination to manage pages, profiles across family of apps.
Facebook, Coursera Kick Off Social Media Marketing Professional Certificate Program
The initiative is aimed at training people with no prior experience for entry-level jobs.
I’m a Marketer and I’m Not Leaving New York City
A marketer details why she won't leave New York City.
Neiman Marcus Puts Digital Transformation at the Center of Its Bankruptcy Emergence Plan
The luxury retailer is replacing its print magazine with a digital campaign this fall that will serve as the hub for its ecommerce efforts.
The Last Few Months From a Marketer Mom Who Had Covid-19
What it's like to be a working mom in the media and marketing industry during the pandemic.