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How An Engaged Community Keeps Peloton Pedaling Its Way to Success

Members are highly engaged online, whether on the Peloton platform or through social media channels, explains Jayvee Nava, VP of Community.

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Road to Brandweek: How Kimberly-Clark Is Building Brand Equity Responsibly

Chief digital and marketing officer Zena Arnold on how the pandemic changed the CPG giant.

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Celebrity Cruises Is Turning Ships Into Luxury Destinations

Royal Caribbean's upscale line touts open spaces and celebrity partners in brand refresh.

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How Hospitality Brands Can Win Back Customer Loyalty

Gaining back commerce lost during lockdown.

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Nicole Kidman Joins AMC Theatres in $25 Million Campaign to Get You Back in the Multiplex

The Oscar winner stars in Barkley's celebration of the cinema experience.

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Don’t Measure Views: Check Attention Instead, Advises NBA’s VP of Paid and CRM

Larisa Johnson discusses the omnichannel customization of the NBA's 'That's Game' campaign

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How Agencies Are Shifting Their Return to Office Policies Amid the Delta Variant

Flexibility remains a priority as shops figure out hybrid workplace strategies.

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Despite Last Year’s Ecommerce Boom, Back-to-School Shoppers Are Returning to Prepandemic Habits

A new Adweek-Morning Consult poll showed consumers prefer buying in store at rates similar to 2019.

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Marketers Must Determine What the Future of Work Will Look Like for Their Organization

Invite employees to help design the future of the office for a happy, efficient work environment.

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Absolut’s #MixResponsibly Campaign Honors the Reluctance to Resume Socializing

Absolut is also partnering with Pose star Mj Rodriguez and dating expert Serena Kerrigan to produce a limited-edition #MixResponsibly apparel collection featuring shirts, bucket hats and tanks.

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As UK Prepares for Reopening, Advertising Spend Looks Set to Soar

Many businesses are expecting a strong recovery after the U.K.’s economy was battered by the pandemic.

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OZY Fest Returns with Title Partner TikTok, Expands to Miami

'TED meets Coachella' goes outside of New York for the first time.

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Videoconferencing Plans Its Next Move as Workplaces Consider Hybrid Models

As employees battle Zoom fatigue, the role of video tools in the workplace is set to shift.

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This Camper Has Been a Quarantine Staple Since 1960s Space Missions

As America returns to vacationing, this 90-year-old bubble camper is as popular as ever.

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Infographic: General Consensus on the New Normal Is a Mix of ‘Meh’ and Cynicism

Survey respondents still largely feel overwhelmed and burnt out.