Discover exciting ways to capitalize on the power and passion of the sports community at Brand Play: The ADWEEK Sports Marketing Summit. Register today to join us in NYC or virtually on May 9.
Livestream platform Twitch quietly ended a series of multiyear partnerships in 2023 that it brokered with publishers including Rolling Stone, Complex and Vice, according to three people familiar with the agreements.
Twitch invited the publishers to establish channels on its platform—Complex in 2020, Rolling Stone in 2021 and Vice in 2022—as part of a broader effort to diversify its content mix and revenue stream and capitalize on a pandemic-era surge in usage.
However many headwinds challenged the effort from the start, and when the contracts came to an end, Twitch didn’t renew.