Amazon Brings Streaming Advertising Capabilities to More Brands

With Sponsored TV, any company can showcase ads on Freevee, Twitch and Fire TV apps

Amazon wants viewers to have a steady stream of brands on streaming.

At its unBoxed event today, Amazon Ads announced Sponsored TV, a new self-service advertising product that allows all brands that sell on Amazon in the U.S. to reach audiences on streaming TV, including on Amazon Freevee, Twitch and third-party services through Fire TV apps.

“TV is an important brand-building strategy for brands of any size, and as a result should not be out of reach for any brand,” Ruslana Zbagerska, vp, brand and product development, Amazon Ads, told Adweek.

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