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The bodega has transcended the bounds of language barriers and cultural differences to become an inherent and essential part of New York neighborhoods. After all, there are few places where you can get shampoo, headphones and a bacon, egg and cheese sandwich all at the same place.
As a way to celebrate and give back to New York bodegas, agency EP+Co launched “Back the Bodega,” a special dedication to these community cornerstones. The campaign features three short films that highlight the people behind them and the importance of supporting small businesses.
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