Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As many adopt healthier eating habits for the new year, healthy snack brand SkinnyPop is reminding people to not only indulge in its popcorn, but to do so while continuing to stay home.
As part of a new campaign, SkinnyPop released “Whole Bag Kinda Night,” a 60-second music video that the brand says was influenced by today’s K-pop sound. The spot was launched on national broadcasts on New Year’s Eve. With an original track and lyrics from music house Heavy Duty, the humorous music video is not only entertaining but also eludes to the more serious need to stay home through playful vignettes set in living rooms and bathtubs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in