SkinnyPop Encourages a 'Whole Bag Kinda Night' Indoors with a Pop-Driven Musical Ad

A colorful music video encourages excess while staying inside

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As many adopt healthier eating habits for the new year, healthy snack brand SkinnyPop is reminding people to not only indulge in its popcorn, but to do so while continuing to stay home.

As part of a new campaign, SkinnyPop released “Whole Bag Kinda Night,” a 60-second music video that the brand says was influenced by today’s K-pop sound. The spot was launched on national broadcasts on New Year’s Eve. With an original track and lyrics from music house Heavy Duty, the humorous music video is not only entertaining but also eludes to the more serious need to stay home through playful vignettes set in living rooms and bathtubs.



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