Head to the Retail Media Summit—on November 2 at the Mall of America, MN—to find out how RMNs can work for you by delivering first-party data from customers close to the point of purchase. Register.
This column was written aboard a very packed flight, during one of many upcoming business trips. It all feels kind of like 2019, which makes you wonder about the lessons and behaviors we’ve learned during the pandemic, some of which we quickly relinquished while others have stuck around.
The sticky ones seem to tie back to three fundamentals of modern society: community, experiences and convenience. In the context of how brands and marketers can plan for the remainder of 2022, let’s take a closer look at these themes.